Perspicacious Priyadarshi

Thoughts, Observations, Interpretations

Archive for January, 2008

The Art of Executive Summary

If your sales process involves proposals, you must be able to write a winning executive summary. If it’s lame, the proposal goes unread; if it’s hot, readers will think “YES!” before they get to the end of the page. Here’s exactly how to write an executive summary that closes business…

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