Perspicacious Priyadarshi

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Archive for communication theory

Writing for the Web: The Future

Here’s an interesting  interview about the future of online content.  According to Chris Nodder, a user experience specialist for the Nielsen Norman Group, it’s looking pretty bright.

Web-usability expert Jakob Nielsen has said for more than a decade that writing for the Web is different than writing for print. Nielsen has promoted the use of the inverted pyramid, short paragraphs, bulleted lists, subheadings, and hypertext. Even though some of these guidelines conform with traditional journalistic teachings, not all journalists know about them or use them on the Internet — and some reject them entirely.

But on the Web, 10 years is an eternity. And new questions have arisen. With the growing prevalence of audio and video online, what is the future of text? Will the guidelines for online writing change when screen resolution improves? Will the inverted pyramid kill creative storytelling?

To read the full interview, please visit: